The world of social media has opened up new opportunities for individuals to become famous and successful. Becoming an Instagram influencer, or a “selebgram” in Indonesian language, is one of them. However, being a successful Instagram influencer is not just about having a large number of followers. It requires patience, strategic planning, coordination, adaptability, and most importantly, the right content strategy. In this article, we will explore some essential tips on how to become a successful Instagram influencer.
1. Create a Separate Instagram Account
The first step in becoming a selebgram is to create a separate Instagram account for yourself. When creating a new account, choose a username carefully as this will become your brand name. Many people prefer using their real names to make their profiles seem credible. If you have a clear idea about your niche and content, feel free to choose a username that reflects your entire concept and brand. However, it’s important to note that the username should be professional and memorable.
2. Determine Your Niche And Content Pillars
Having a clear concept about what you are going to post or talk about on Instagram is essential to grow your followers. Your niche can be something broad, such as acting, fashion, or pet care. Once you have decided on a niche, you should determine your content pillars. Content pillars are the foundation of your brand and the topics that you focus on. Make sure these pillars are specific enough to differentiate you from other content creators within the same niche.
3. Optimize Your Instagram Profile
Your Instagram bio is essential for optimizing your profile, making it easier for people to find and follow you. Use your full name and location in the profile name. The profile name is searchable for big brands looking for influencers for their campaigns. Within the bio, describe what people can expect from your account. If you want to collaborate with brands or companies, highlight that in your bio.
4. Learn How to Edit Photos and Videos
Beautiful and engaging photos and videos are a must to make your Instagram account stand out. You don’t need to be a professional photographer or videographer, but learning some basic editing skills can make a massive difference. There are many free editing apps available that can take your content to the next level, even if it’s just adjusting brightness or contrast.
5. Post Consistently
Posting consistently is a key factor in becoming a successful Instagram influencer. Consistent posting improves your visibility and helps to keep your followers engaged. Posting daily or at least three to four times a week is an excellent starting point. However, always ensure that you are posting quality content and don’t compromise on it just to meet the daily posting goal.
6. Switch to a Creator Account
Instagram has recently introduced Creator accounts that offer more functionality for creators and influencers. A Creator account provides access to more in-depth analytics on your posts, stories, and IGTV videos. Other features of Creator accounts include advanced messaging tools and the ability to manage collaborations.
7. Use Relevant Hashtags
Hashtags are critical to Instagram’s search feature, and they make your posts discoverable to people who are interested in your niche. However, using irrelevant or overused hashtags can decrease engagement or lead to spammy comments. Try to use niche-specific hashtags that are popular and relevant to your audience.
8. Monitor Your Analytics
Monitoring your analytics is pivotal in understanding how your account is performing and which type of content resonates with your audience. Instagram’s analytics allows you to see your most popular content, your audience demographic, and how your posts are performing over time. With this information, you can create more effective and targeted content in the future.
In conclusion, becoming a successful Instagram influencer is not impossible, but it takes patience, a strategic plan, and the right content strategy. By following these eight strategies, you can improve your chances of becoming a “selebgram” and grow your social media presence.
