The Importance of Writing Helpful Content for Google’s Algorithm Update
When it comes to writing content, two crucial factors to consider are “perplexity” and “burstiness.” Perplexity measures the complexity of text, while burstiness compares the variations of sentences. Humans tend to write with more burstiness, including longer or complex sentences alongside shorter ones. In contrast, AI-generated sentences tend to be more uniform.
For this article, we will discuss Google’s algorithm update called “helpful content.” To make your content stand out, it should have a great deal of perplexity and burstiness.
What is Google’s Helpful Content?
Google’s helpful content is an algorithm update that promotes useful content. It is designed to provide a positive user experience by displaying highly relevant search results. The target of this update is content that is not useful for humans or is generated by machines (not natural human-generated content). The update is different from previous ones that only targeted specific pages. This update affects all websites, potentially affecting your website’s pages.
This update specifically targets unhelpful content (content that is not valuable or informative) and boosts helpful content to reach Google users. Additionally, this update introduces new ranking factors to determine webpage ranking on Google.
The algorithm operates automatically using machine learning, so it may take some time for its effects to be felt throughout the website. In this article, we will discuss the ultimate guide to Google’s helpful content, so you can create effective content for your website.
The Importance and Goals of Google’s Helpful Content Update
The goal of Google’s helpful content update is to manage and deliver beneficial information that can be accessed by everyone based on Google’s mission. Through this update, users will get content that is genuinely useful and valuable. The update specifically targets content with low value or content that is not useful to users, which is often focused on manipulating search engines. As a result, the information provided does not meet user expectations.
The Benefits of Creating Helpful Content
The key to keeping your website on Google’s good side and ranking high is to create informative and valuable content. To achieve this, the content you create should have the following characteristics, according to Google:
1. Informative: The content should provide information that visitors seek. The content should also offer solutions to problems.
2. Trustworthy: The information provided should be accurate, reliable, and backed up by reliable sources.
3. Unique and Original: The content needs to provide unique insights and perspectives that aren’t readily available elsewhere.
4. Engaging: The content should be written in an entertaining and captivating manner, holding the reader’s attention.
5. Value-added: The content should provide real value to visitors and leave them with a sense of satisfaction.
6. Catchy Headlines: The headlines should be attention-grabbing and relevant to the content.
Characteristics of Unhelpful Content
Google’s helpful content update targets content that doesn’t meet its standards. Here are some characteristics of unhelpful content:
1. Keyword stuffing: Content that is written only for the sake of achieving a particular keyword density with no valuable information.
2. SEO-Focused: The content is created with the sole purpose of rank manipulation in search engines.
3. Off-topic or Unfocused: Content that is not related to the website’s niche or objective.
4. Copied Content: The content is copied from other websites, making it not original and providing no added value.
5. Automatically Generated Content: Content that is created using AI and lacks human input is considered low-quality content.
6. Similar Content: The content on different pages is too similar, providing no added value.
Conclusion
Google’s helpful content algorithm update is essential for website owners and content creators. It is necessary to know how to create valuable and informative content. Understanding the characteristics of helpful and unhelpful content is crucial in maintaining a high website ranking. By following the tips mentioned above, you can create useful content that your visitors will appreciate.
