Apple has recently showcased its highly anticipated mixed reality headset to top executives, ahead of its rumored launch at the company’s developer conference in June 2023. The demonstration was reportedly polished, dazzling, and immersive, according to Bloomberg reporter Mark Gurman, cited in his PowerOn newsletter on Monday (27/3/2023).
This isn’t the first time key decision-makers at Apple have been given presentations about the upcoming device, but the latest exhibition was said to have taken place at the Steve Jobs Theater, where the company’s annual product launch events are hosted.
While details about the actual content of the presentation remain undisclosed, reports indicate that several executives have been placing big bets on the experimental product, and that some team members have been testing the mixed reality headset. However, there are also concerns about a limited supported multimedia content selection, a lack of must-have applications for fans, and a high price tag.
The upcoming Apple mixed reality headset, which is set to be the most advanced device of its kind on the market, is expected to outshine competitors like Meta and Microsoft, who have been developing products such as the Quest Pro and HoloLens headsets. Rumored to be launched under the brand name Reality Pro or Reality One, Apple is said to have created a custom operating system for its mixed reality headset, called xrOS or realityOS, which borrows heavily from the mobile experience in iOS.
While immersive content consumption will be the focus, according to leaks so far, Apple may even allow users to create their own augmented reality applications using the virtual assistant Siri. However, the Apple mixed reality headset is said to last only two hours on a full charge with the bundled battery pack.
The steep price may be a deterrent for potential buyers, as multiple sources estimate the ambitious headset to cost around $3,000 (approximately Rp4.5 million). Despite these challenges, the Apple mixed reality headset appears to be a cutting-edge device that takes the mixed reality experience to new heights. Until its official launch, fans and tech enthusiasts alike are eagerly awaiting more information on this innovative product, hoping to see if its features and capabilities live up to the considerable hype surrounding it.
